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Hector Salinas 01.16.2019 5 min read

Artificial Intelligence and Sales: A Trend that You Need to Know in 2019

Artificial Intelligence is already influencing the digital era and is disrupting entire industries – and sales are no exception. In fact, AI is on the rise in the workplace especially because of the productivity benefits.


A research paper published in 2017 estimated that 47% of all US jobs are at “high risk” of being automated in the next 20 years, as artificial intelligence and machine learning (will) transform many modern industries and start boosting productivity.

 What’s Artificial Intelligence?

It is defined as an area of computer science that emphasizes the creation of intelligent machines that work and react like humans.

In other words, artificial intelligence permits machines to learn from data and use that knowledge to perform human-like tasks, and it’s helping with sales enablement and coaching. Plenty of “regular” sales and prospecting tools, or CRM, are now implementing more AI-based features.


Leveraging the power of Artificial Intelligence

There are definitely a lot of ways that AI will continue to impact the world of sales in 2019, though.

According to a study by Accenture, artificial intelligence has the ability to increase productivity by 40% or more. Through data collection, automation, and decision making. AI can boost profitability by an average of 38%. This can help free up valuable time for employees.

Artificial Intelligence-Labor-Productivity Percentage increase in labor productivity with Artificial Intelligence


The bigger the impact in your productivity if you start implementing Artificial Intelligence into the tools you use to sell, and give any company the upper hand when it comes to gaining insights to drive product and marketing decisions, or event, offering predictive data.

Artificial Intelligence Scenario in the economy Artificial Intelligence Scenario where AI has been absorbed into the economy


Here are the main ways that artificial intelligence can help salespeople be more productive:

  • The ability to analyse huge amounts of data will help you personalize any sales strategy.
  • Reaching out the right  customer through suggestions based on massive amounts of data.
  • The ability to predict the future with access to all types of insights and information


According to a study conducted by Gartner, 80% of the organizations are considering making a major change to performance management or already have.

In order to improve productivity and overall sales, it’s important to stay on top of trends and implement new technologies and new tactics, such as:

  • Leveraging new technology lime artificial intelligence and machine learning to improve sales and knowledge
  • Integrating marketing and sales and developing more omnichannel experiences for your customers


Implementing a commission software, it’s a good way to start this 2019. For instance, it will automate your commission tracking process and will motivate your team to reach their objectives and goals, consequently, it will improve your team’s performance.

Remember that Blitz is a commission tracking software that adapts as your sales commission plan changes and your company evolves.


Are you excited about what 2019 will bring?


Sources from: Forbes, Accenture